# 1. Business Objectives and Success Metrics

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## Business Objectives

| Objective | Description |
|-----------|-------------|
| Increase session depth | Give players a persistent reason to play games beyond pack acquisition |
| Create card attachment | Players build emotional investment in specific cards through accumulated play |
| Reward active play | Evolution milestones reward game activity, not currency spending |
| Differentiate the meta | Evolved cards create unique roster compositions that are hard to replicate |
| Cosmetic revenue | Premium cosmetics create a voluntary, desirable currency sink |
| Introduce healthy grind | Controlled progression loops keep engaged players busy between major events |

## Success Metrics

| Metric | Target | Measurement |
|--------|--------|-------------|
| Games played per active user per week | +25% within 60 days of launch | stratgame records |
| Average evolution tier completions per active user per month | >= 1 full track | evolution_card_state table |
| Player retention at 30 days | +15% vs pre-evolution cohort | team active flag / login frequency |
| Currency spent on cosmetics | >= 15% of total currency activity | wallet transaction logs |
| Cards with at least one milestone completed | >= 75% of all owned cards with 10+ games played | evolution_card_state |